An opportunity has arisen for a Digital Marketing Executive to join A2CO’s growing and dynamic Marketing team.

Working closely with the Marketing Manager, you will help strengthen A2CO’s digital presence, support the execution of lead-generation campaigns and contribute to the continued development of the firm’s marketing function.

The role is suited to a hands-on and commercially minded digital marketer who is comfortable working across paid advertising, website management, social media, content and marketing analytics.

Your Responsibilities

Manage, monitor and optimise paid advertising campaigns across Google Ads, LinkedIn Ads and Meta Ads, including campaign planning, audience targeting, testing and performance optimisation.
Set up, maintain and troubleshoot tracking through Google Tag Manager, ensuring accurate conversion tracking across advertising platforms, website forms, landing pages and other lead-generation touchpoints.
Monitor campaign and website performance through Google Analytics 4 and relevant advertising platforms, and prepare clear reports on leads, conversions, cost per lead and other key performance indicators.
Support the development and optimisation of campaign landing pages, ensuring that forms, tracking and conversion actions are implemented correctly.
Manage and update the A2CO website through WordPress, including uploading, formatting and publishing service pages, articles, landing pages and other.
Support the planning and management of A2CO’s social media channels.
Conduct market, competitor and prospect research, and assist with lead-generation, prospect-list building and outbound marketing initiatives when required.
Collaborate with internal teams and external suppliers to ensure that marketing projects are delivered accurately and on time.
Keep up to date with developments in digital advertising, analytics, artificial intelligence and marketing technology.

Requirements

The ideal candidate should possess:

Around 2 years’ experience in a digital marketing, performance marketing or similar role.
Experience working within a B2B environment, ideally in corporate services, professional services, financial services, technology, regulatory services or another complex service-based sector.
Hands-on experience managing and optimising paid campaigns through Google Ads and LinkedIn Campaign Manager.
Working knowledge of Meta Ads Manager.
Practical experience using Google Tag Manager.
Strong knowledge of conversion tracking, including the ability to set up, test and troubleshoot website and advertising conversion events.
Experience using Google Analytics 4 to monitor website and campaign performance.
Experience working with WordPress websites.
A good understanding of digital marketing funnels, landing pages and lead-generation campaigns.
Strong written and verbal communication skills in English and Maltese.
Strong organisational skills and the ability to manage multiple campaigns and tasks simultaneously.
Excellent attention to detail, particularly when working with campaign settings, website content, tracking and reporting.
A proactive approach and willingness to take ownership of assigned projects.
An interest in emerging marketing technologies and a willingness to learn how artificial intelligence and automation can improve marketing activities.

The Following Will Be Considered an Asset

Experience with X Ads or other paid social advertising platforms.
Experience with SEO, keyword research and on-page website optimisation.
Familiarity with Google Search Console.
Experience using CRM platforms and marketing automation tools.
Experience with email marketing platforms and automated email campaigns.
Experience creating campaign landing pages and improving conversion rates.
Experience with outbound marketing, prospect research, list building and lead enrichment.
Familiarity with LinkedIn Sales Navigator or similar prospecting tools.
Experience using artificial intelligence tools to support content creation, research, reporting or campaign management.
Basic graphic design, image editing or video editing skills.

What We Offer

The opportunity to join a growing and ambitious marketing department.
Hands-on exposure to performance marketing, website management, social media, content, analytics and lead generation.
The opportunity to manage meaningful campaigns and contribute directly to the firm’s growth.
Exposure to modern marketing technologies, including artificial intelligence and automation.
Continuous learning and professional development opportunities.
A collaborative, supportive and dynamic working environment.
A competitive remuneration package commensurate with experience.

Apply Now

If you believe you have the skills, ambition and enthusiasm to contribute to A2CO’s continued growth, we would be pleased to hear from you.

Apply by sending your CV to contact@a2co.com.